Sådan får du en høj svarprocent med Woba (en)
At Woba, we know that a high response rate is essential for delivering valid and actionable data. A low response rate can distort the true picture – weakening both the decision-making foundation and trust in the process. That’s why we’ve gathered our recommendations for you in HR, to help you succeed with both engagement and participation.
1. 🔑 Leadership Support is Essential
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Anchor the survey at the top level – for example, with a personal email or video message from the CEO.
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Activate middle managers to reinforce the message locally and motivate their teams.
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Make it clear that the survey is a shared strategic tool, not just an HR initiative.
2. 📣 Communication Before, During, and After
Before the survey:
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Send a personal invitation via email, ideally from the direct manager or HR.
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Explain the purpose, anonymity, and the benefit of participating for employees.
During the survey:
Woba's recommended schedule:
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Invitation (e.g., Tuesday at 9:00 AM)
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Reminder 1 (Thursday morning, Day 3)
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Reminder 2 (Next Tuesday, Day 7)
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Reminder 3 (Day before closing – optionally with current response rate shown)
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Communicate openly: “70% of your colleagues have already participated – thank you!”
After the survey:
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Share highlights and the action plan.
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Inform employees about next steps – and when they’ll happen. This boosts future participation.
3. ✅ Make Participation Easy
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Woba’s surveys are mobile-optimized and take less than 10 minutes to complete.
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Emphasize that all responses are 100% anonymous – and explain how.
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Use graphics or short videos to show how easy it is to participate.
4. 🗓️ Timing and Duration
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Run the survey for 10–14 days – ideally start on a Tuesday and end on a Friday.
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Avoid busy periods like holidays, fiscal year-end, or major campaign weeks.
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Use reminder functions targeted at non-responders – to avoid "survey fatigue."
5. 🔁 Show What You Did Last Time
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Use concrete examples from the previous survey:
“In the last survey, many mentioned the need for better onboarding – so we have now…”
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Reuse this type of messaging in the invitation and follow-up emails. It creates a sense of value.
6. 🎮 Use Gamification and Incentives (Optional)
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Make department-level response rates visible (not individual responses).
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Run small competitions: Which team reaches 100% first?
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Prizes can be social or symbolic: lunch, cake, or a certificate.
7. 👥 Equip the Managers
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Provide access to real-time response rate data for their own team.
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Equip them with a simple leader guide:
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How do I introduce the survey?
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What if someone is critical?
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How do I follow up when the data is available?
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🎯 What is a Good Response Rate?
| Response Rate | Meaning |
|---|---|
| < 60% | Critically low – low trust or poor anchoring |
| 60–80% | Acceptable – but there is potential |
| 80–90% | Very satisfactory |
| > 90% | Excellent – share your case with Woba! |
🧭 Conclusion
A high response rate doesn’t happen on its own – but with the right setup, leadership support, and clear communication, you can achieve over 90% participation. That not only gives you better data – but also builds stronger trust and a healthier culture.
📦 Want a Complete Communication Kit?
Woba offers email templates, reminders, infographics, leadership materials, and visual status updates – ready to use in your organization.
Contact your Customer Success Manager – we’re happy to help.